Vertu Toyota Email

I setup a creative task for the email design team to do in order to create some fresh ideas for our new car emails. For my concept, I chose to create an email to advertise the Toyota GR Yaris, a rally homologation to customers who would be interested in such a vehicle.

The car predominantly appeals to hot hatch/rally enthusiasts, and so the email is designed with these customers in mind, focusing on the performance and mechanics of the car.